Sunshine.co.uk's fundamental concept was a straightforward one. A low-cost travel agency can succeed if low-cost airlines can. Sunshine.co.uk was founded in order to offer fantastic vacations at the lowest feasible price. Since we only sell vacations online, we are able to pass along to our consumers the significant savings we receive on packages and lodging. We take such good care of our consumers that word-of-mouth does the rest rather than spending money on expensive advertising.