Selfridges isn't just a store. It is a well-known location and a hub of social activity where everybody is welcome. We encourage collaboration and congregating since we are imaginative and innovative. We are a creative playground where new ideas can be discovered and shared. This includes our on-site cinema, restaurants, bars, skate bowl, and extraordinary cultural programme in addition to our constantly changing roster of collaborators, which includes artists, designers, and cutting-edge new brands.