Fudge

Fudge Professional launched 25 years ago with only one product, Hair Shaper. Now, 172 products later, we glance at how the brand has gone from strength to strength… As Fudge Professional celebrates its 25th anniversary this year, it’s amazing to ascertain how far the brand has come since the initial launch of Hair Shaper, especially when one considers that the merchandise only happened through chance. it had been when Fudge Professional’s founder stepped on some chewing gum in his home town of Sydney that he decided that the feel and properties of the gum would be ideal for a hair product – and Hair Shaper was born! gravity-boxUnchanged since it first launched (only the packaging has been updated), Hair Shaper remains within the brand’s top three selling products. To honour this wonder styler, Fudge Professional has launched a special edition silver gravity feed dispenser, which holds five Hair Shaper jars. The brand has also released mini Hair Shaper products, which may be used for sampling and trials. So what makes Hair Shaper so popular among consumers? Hair Shaper shapes and texturises with strong reworkable hold for long-lasting style survival. Special film formers help protect against humidity to take care of resilience and elegance . Hydrolysed wheat protein strengthens and improves hair condition, while a mix of natural lanolin and carnauba delivers texture and definition. Phew-y! With Hair Shaper as its backbone, Fudge Professional has grown to develop and launch an entire portfolio of products to support the hairdresser. a number of our favourites include the high-performing Headpaint dual system professional colour with 85 shades, the now iconic Paintbox semi-permanent colour range and its Clean Blonde Violet shampoo, which may be a market leader – one is sold globally every minute. In addition, Fudge Professional has an enviable history of creating inspirational shows and an awesome level of worldwide inspiration and academic support via its distributor partners, which keeps the professional hairdresser front of mind whenever . Its #PlanetF online community ensures a gaggle of like-minded hairdressing professionals who are talented, ambitious and, like Fudge Professional, CREATIVE TO THE CORE. Fudge Professional now has 172 products across colour, care and styling categories, also as a variety of salon accessories and brushes. The brand only plans on getting bigger and better because it continues to collaborate with inspirational hairdressers to supply the foremost beautiful, aspirational imagery and education support for salons and stylists across the planet . Fudge Professional is continually evaluating market and industry trends, ensuring it's always best placed to develop the foremost relevant, high-performing product range, becoming the professional hairdresser’s partner of choice.