The family-run business Fit2Run takes great pride in its active involvement in the community and works to encourage athletes of all fitness levels to lead active lifestyles. The Big Bill Foundation's goal is to give scholarships to kids who have survived pediatric cancer. Motivated by a strong love for family and Mr. Robinson's personal experience with leukemia in 2019, the Big Bill Foundation was founded to pay tribute to his memory by providing support to children who have battled pediatric cancer.