Desigual could be a Spanish firm, which was founded in 1984 in Ibiza by brothers Christian Meyer and Thomas Meyer, who is that the actual president of the company. Thomas Meyer was born in Switzerland and at the age of 20, he wanted to make a future during which people would be wearing a singular way. His main aim was to style clothes that might generate positive feelings and emotions to people. Desigual belongs to the style industry and it designs clothes and accessories for women, men and kids being different, because the first slogan claimed: “Desigual isn't the same”. Desigual is present in 72 different countries with 200 own stores and contributing in 7000 stores with different brands. it's an organization characterized by a relentless growth and an unstoppable international expansion. The internationalization and also the innovation are the most lines of growth. Their own stores have the goal of making singular and positive experiences to customers, trying to form spaces of imagination and illumination to make users to own fun creating alternative worlds. Buying needs to be a special pleasure.